Why does CW's web site suck

OK, forgetting for a moment that CW has mostly chick tv shows... it has the occasional Gem like Nikita and Hellcats (Whats not to love about a bunch of nubile young women bouncing around for 45 minutes? But serious, when it takes 1.5 hours to watch 45 minutes, even 20 nubile bouncy women aren't enough to make anyone but the truly desperate hang around... why does their site suck so much? Did they buy all their hardware from the google garage sale? Yeash, anyone else have a bad experience with CW?